New Lancome Blanc Expert Campaign

 

So news has just emerged of Emma in a new campaign for Lancome Blanc Expert.

Personally, I  have no idea (other than the fact that she is contracted to Lancome) why she has been chosen to do this campaign.

For starters, she is 22 and has flawless skin (we’ve all seen her without makeup on) therefore she doesn’t need a skin corrector, which is what this product is. It basically evens the skin tone. It is mainly for mature women who suffer from age spots and discolouration on their skin.

The next problem I have is with the actual campaign photo. Here it is:

As you can see it is airbrushed to a point where Emma is only barely recognisable. Again, I will make the point that Emma is 22 and has flawless skin. She barely needs makeup let alone this amount of airbrushing. This is one of the main problems I have with Lancome. They do this with most, if not all of their campaigns, even with people who do not need airbrushing (Julia Roberts and Emma to name a few).

Here is a photo from Julia’s campaign:

So if there is anyone from Lancome reading this, please sort it out! Less airbrushing please. If the products actually works, the results will speak for themselves.

Image credits: Lancome, Vanityrich.com and Emma-Watson.net.